All I am Beauty: Amalfi Escape Campaign

All I am Beauty is a Swedish beauty brand founded by Amanda Schulman together with beauty experts Jessica Dersén and Karin Svensson. The brand creates carefully selected premium beauty products designed to make beauty feel smarter, simpler and more accessible.

For the launch of Amalfi Escape, All I am Beauty needed more than a beautiful coastal setting. The fragrance was not positioned as a generic citrus perfume. It carried three layers: fresh Amalfi energy, feminine elegance and skin-close sensuality.

Low Orbit developed the campaign imagery for the launch, building a visual world around the chosen direction “Amalfi, All Day Long” with subtle influence from “Amalfi, Like a Love Story.” The result balances bright Mediterranean lifestyle with a more intimate, premium fragrance expression.

The campaign moves through a modular day in Amalfi: morning light, tennis, beach moments, boat escapes, citrus trees, warm skin, salt water and cinematic pauses. Product, place and person are connected throughout the image suite, making the perfume feel like both a destination and a memory.

The creative direction deliberately expands beyond the expected codes of citrus, sun and sea. By adding emotion, contrast, sensuality and stronger product focus, the campaign gives Amalfi Escape a richer identity and a higher premium perception.

The result is a launch campaign that feels fresh, intimate and effortlessly luxurious — a Mediterranean memory bottled for All I am Beauty.