AI Transparency & Disclosure
Every world we build is disclosure-ready.
From 2 August 2026, EU AI Act Article 50 requires disclosure of AI content that could falsely appear authentic — so-called deep fakes. Original synthetic characters don't trigger the duty by themselves, but much photorealistic campaign imagery sits in a grey zone. Every Low Orbit world ships with the assessment guidance and labeling rules to handle it.
What disclosure-ready means.
Labeling built into the World Bible
Every Brand World ships with labeling rules, pre-approved disclosure copy blocks, and placement guidance per channel (paid social, organic, e-commerce, print).
Provenance on request
We document which AI tools produced each deliverable and provide the information you need for your compliance records, as committed in our Terms of Service (§9.4).
Synthetic, never deceptive
Our Cast are original synthetic personas. We never replicate a real person's face, body or likeness without documented consent.
Who is responsible for what.
Your responsibility
Disclosing published deep fakes in line with Article 50 where the duty is triggered (as per our Terms §9.4).
What Low Orbit provides
- Tool documentation per deliverable
- Disclosure copy blocks
- Labeling rules in the World Bible
- Guidance on when a label is required
- Assessment documentation — for every delivery we note whether any asset depicts existing persons, places or events in a way that could appear authentic, so your compliance records are complete.